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A flow defines how leads are processed. A flow can include a range of actions, including validation, normalization, and distribution, that are applied to leads as they move through the flow. Each step in the flow is represented by a “node,” which can perform a specific action or set of actions on the lead. For example, a node might validate the lead’s phone number or email address, normalize the lead’s data, or distribute the lead to a specific destination based on predefined rules. Flows can be customized to meet the specific needs of your business, and LeadConduit offers a range of pre-built templates and tools to help you create a flow that fits your unique requirements. Overall, flows are a powerful feature of the LeadConduit platform that enable you to streamline lead processing, automate lead distribution, and improve lead quality, all while maximizing your ROI. Free accounts do not have access to Flows (https://app.leadconduit.com/flows) and will receive a 401 (Unauthorized) error when trying to access it ”