> ## Documentation Index
> Fetch the complete documentation index at: https://developers.activeprospect.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Feedback

Feedback lets lead recipients report what happened to a lead after delivery: a conversion when the lead progressed through a lifecycle stage, or a return when the lead is given back. Feedback events power conversion reporting, including the per-stage columns on the Connections Report.

There are two ways to send it. `POST /feedback?event_id=...` identifies the lead by the delivery
event ID that LeadConduit shared with you when the lead was delivered. `POST /feedback/{recipient_name}`
identifies it by the record ID you stored on your side, and lets a CRM-specific integration parse
the payload. Neither needs an API key: the event or record ID is what authorizes the request.

Feedback must be enabled on the delivery step before recipients can use these endpoints. See
[Enabling a Recipient to Send Conversion Feedback to LeadConduit](https://support.activeprospect.com/hc/en-us/articles/44098298623764)
and [Sending Feedback to LeadConduit](https://support.activeprospect.com/hc/en-us/articles/44098229660180)
in the help center.